Wednesday, December 13, 2017

We think local news should be, well…local. We also think it should always be free. We’re not going to toss a paper on your front lawn and we’re not going to make you tune in at 5 o’clock. Instead, we’re going to give you all local stories, all optimized for mobile — no strings attached.

The typeface of our brand is in the style of American Wood Block lettering. Bold and rugged, just like the Key City, which was forged from the wild west Texas landscape.

The two line pairing, which appears in each version of our logo, is inspired by North and South 1st Streets. The white line, running between the two green lines, is representative of the railroad track that bisects Abilene.

The design of our brand sets the tone for what we, The Abilene Post, hope to be. Your exclusively local news source. Abilene is developing fast and so are we. We hope you’ll read on as we bring you more coverage about the things important to you.

Long Live Abilene!